Dr. Faustus Essay Free Will and Personal Responsibility

Free Will and Personal Responsibility in Faustus It can be argued that Doctor Faustus is damned from the moment of conception. His innate desire for knowledge inevitably leads to his downfall. He represents the common human dissatisfaction with being human and the struggle of accepting our lack of omnipotence and omniscience. Marlowe manipulates this struggle between the aspirations of one character of his time and the implications to Christianity in relation to its doctrine of heaven and hell. Indeed, Doctor Faustus asks for more than what was intentionally made available to him through Gods plan, yet it was Gods gift to him of his intellect, that tempted him to search beyond his appointed realm of knowledge. Faustus, through†¦show more content†¦In Faustus first speech he declares his desire to enter into the underworld of scholarship outside of the Christian realm, through experimentation with sorcery, incantations, etc.: These metaphysics of magicians and necromantic books are heavenly; Lines, circles, letters, characters- Ay, these are those that Faustus most desires. (I.i, lines 47-50) He believes that all other areas of scholarship such as philosophy, law, medicine, and divinity are ineffectual, thereby leaving black magic as the consummate learning experience since it will bestow upon him great power: O, what a world of profit and delight, of power, of honor, and omnipotence . . . a sound magician is a demi-god! (I.i, lines 51-60) Divinity, adieu! he says (I.i line 49). Faustus confidence and almost cockiness in his decision cannot be doubted. After signing his contract with the devil, his blood congeals too quickly thus implying his natural physical hesitance to this deed. In other words, if man is made in the image of God, despite his fall and original sin, there remains a measure of divinity in him, which is displayed by his blood congealing too quickly and thereby impeding this unholy act. Nonetheless, Doctor Faustus is unaware of this fact. Already he has contradicted and insulted his colleagues, family and so forth by his contract. This is known to Faustus. However, whether he has consciously and seriously contemplated these negativeShow MoreRelatedAnnotated Bibliography: Plagiarism39529 Words   |  158 Pages1868. Granitz, N. and Loewy, D. (2007). Applying Ethical Theories: Interpreting and Responding to Student Plagiarism. Journal of Business Ethics, 72(3), 293-306. Luke, B. and Kearins, K. (2012), Attribution of words versus attribution of responsibilities: Academic plagiarism and university practice. Vaccine, 30(50): 7131-7133. Rushby, N. (2013), Plagiarism. British Journal of Educational Technology, 44:  3 4. Vitse, C. L. and Poland, G. A. (2012), Plagiarism, self-plagiarism, scientific misconduct

Milton Friedman and His Contribution For The Economic...

In economics, some classical liberals believe that ‘’an unfettered market’’ is the most efficient mechanism to satisfy human needs and channel resources to their most productive uses. The minimal government advocacy of an ‘’unregulated free market’’ is founded on an ‘’assumption about individuals being rational, self-interested and methodical in the pursuit of their goals. Adam Smith was not an advocate of pure capitalism. Adam Smith allowed for many exceptions to a strictly free-market economy. The classical liberals advocated policies to increase liberty and prosperity. They sought to empower the commercial class politically. They abolish royal charters, monopolies and the protectionist policies of mercantilism to encourage†¦show more content†¦These conclusions correspond to the claim of the quantitative theory that money is the primary determinant of nominal income. If thus the rate of money circulation d oes not change (here the rate need not necessarily by a constant ), then money exclusively determines changes in the price level and nominal income, so monetary policy can, through regulating the development of the individual money aggregates (M1, M2, etc.), influence macroeconomic variables and predict their development. In Friedman’s monetarist construct of money has two side that is highly active. One of the side is money is being the cause of all failures and asymmetries in the economy (in the short term). The other side is neutral which money is influencing only the price level (in the long term). The nominal quantity of money is determined by its supply. On the other hand, the real volume of the money stock is expressed in the amount of goods and services that can be acquired for a given nominal amount of money and is conditioned by the demand for money, which is directly related to the price level. In the 70’s Friedman developed his theory of inflation on the correlation of inflation and unemployment on the basis of a critical analysis of the (Keynesian) Phillip’s curve. The key elements in the examination of the mutual links between the inflation process and the situation in the labor market are in his construct a natural rate of unemployment, (adaptive) expectations of inflation, as well as aShow MoreRelatedMilton Friedmans Ideas Essay1646 Words   |  7 PagesINTRODUCTION Milton Friedman’s ideas where thought to be radical, but he was the most authoritative figure in the economics field in the 20th century, (Placeholder2) and was known most for his thoughts on free enterprise, classical liberalism and limited government. (Placeholder3) His views shaped modern capitalism. (Placeholder2) He was against government intervention and favored free markets (Placeholder6). If you put the federal government in charge of the Sahara Desert, in 5 years theredRead MoreThe Milton Friedman Rule 538 Words   |  2 PagesOTHER SIGNIFICANT ACHIEVEMENT OR CONTRIBUTION IN ECONOMICS FIELD Other significant contribution or achievement of Milton Friedman in economy field is in economics scholarly. He had introduced a few of rule, function and hypothesis such as Friedman Rule, Friedman’s K-percent Rule, saving utility function and permanent- income hypothesis. Friedman Rule Friedman Rule was proposed by Milton Friedman in 1969. This rule is about monetary policy. â€Å"Money† is anything that generally accepted as payment forRead MoreThe Chicago School Of Economics : The Affordable Care Act726 Words   |  3 Pagesopinion of the Chicago school of economics about the affordable Care Act. The Chicago school is associated whit a brand of economics which adheres to neoclassical economic theory in its economics analysis and libertarianism in much of its policy work. Defending the idea that people should be free to make their own choices. It rejects all forms of government intervention and advocate the laissez-faire. Among the main leaders of the Chicago school, we can name Milton Friedman, Garry Becker, Franck KnightRead MoreKeynes Versus Friedman745 Words   |  3 Pagesversus Friedman To begin with, I would like to say that these to economists made perhaps the greatest and the most significant contribution to economy in the twentieth century. They are beyond any doubt among most powerful intellectuals that set their feet over the ground. Ideas they created, patterns they discovered and laws they introduced have become fundamental in political economy and macroeconomics. Still, these two brilliant minds did not share each others’ views over some basic economics mattersRead MoreThe Contrasting Views of Milton Friedman and Ralph Nader on Corporate Social Responsibility2452 Words   |  10 Pagesfundamental idea that the corporations have duties that go beyond carrying out their basic economic functions in a lawful manner because the overall performance of a firm is to maximize the social benefit. Though economists could agree on the existence of corporate responsibility, they differ in the fundamental definition of these responsibilities. Conservative economists, such as Milton Friedman, claim that business is most responsible when it makes profit efficiently, not whenRead MoreMilton Friedman s Advocacy Of Free Market Capitalism2263 Words   |  10 Pages Milton Friedman’s Advocacy of Free Market Capitalism Team Members: Donaldson, Michael Karambelkar, Tanvi Kote, Anand Mantrawadi, Sushant Sawant, Preeti Shinde, Nikhil â€Æ' Table of Contents Executive Summary 3 Historical Information on Milton Friedman 4 Impact of Cultural Impact with US Based Companies 6 References 8 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 â€Æ' Executive Summary This article is about a teacher and writer turned economist Milton Friedman. He advocatedRead MoreRole Of Politics In Macroeconomics729 Words   |  3 PagesIntroduction or This might be considered a conclusion There is ongoing political divide regarding efforts of agencies and government to mitigate economic issues through intervention on monetary, fiscal policies and increased government spending during recessions. Some of these political divisions are based on political alliances and belief structures rather than an impartial macroeconomic analysis. The graphs and formulas are confusing for politicians and lay people with many preferring simple yesRead MoreUnexpected Shocks in the Economy Lead to Fluctuation721 Words   |  3 Pagesthe required questions? In this Article Lucas tries to explore the same things. He just wants to tell us about the features of a good model. He used comparative study between and within different school of thoughts (Keynes, Neoclassical) and tries his level best to show us about a good technique and model. In the very first part he tells us about a model following that the advantages of a good model. He is of the view that a good model will be able to tell us more things in a technical way, verbalRead MoreMilton Friedman in his long and distinguished career made significant contribution, in the economic500 Words   |  2 PagesMilton Friedman in his long and distinguished career made significant contribution, in the economic analysis, including methods, key areas of money, consumption, economic policy, the inflation rate and the unemployment rate, and the exchange rate policy debate. In essays in positive economics, Friedman used instead of assuming as experimental economics field made a powerful case. In fact, what he called if the assumption is crucial for the understanding of his amount of empirical work, especiallyRead MoreJohn Maynard Keynes : Multiplier Effect1603 Words   |  7 PagesBritish economist named Richard Kahn introduced what is known as the multiplier effect. In Kahn’s article, â€Å"The Relation of Home Investment to Unemployment†, he first introduced the multiplier effect which in turn ended up being his most notable contribution to the field of economics (Richard Kahn, Baron Kahn.). The multiplier effect can be defined as how aggregate expenditure, for example government spending, causes an increase in output. According to Investopedia, the multiplier effect showed that any

Kate Chopin Essay Free Essays

Adrianna Edwards February 11, 2013 American Literature, hour 6 Mr. Mulligan Is there anything in your life that you just want so badly but you can’t have? It’s always out of grasp? In Kate Chopin’s stories, examples of this can be seen. The woman in her stories and her era of time wished to be free and independent from the men and the influences of society. We will write a custom essay sample on Kate Chopin Essay or any similar topic only for you Order Now It almost seems that she is defying the conventional role of women of that era in society with her stories. In three of her stories, The Kiss, The Story of an Hour, and A Pair of Silk Stockings, it shows the women struggle with the men in their lives and societies expectations on women. In Kate Chopin’s story The Kiss, a girl named Nathalie has two suitors, Brantain and Harvey. Choosing between them is difficult because Brantain is very wealthy, but she loves Harvey. She had to choose between one or the other because she could not have both. Then at her and Brantain’s wedding, Harvey comes up to her and says, â€Å"Your husband, has sent me over to kiss you. † This shows that Brantain in a way has control over Nathalie and can just send people over to kiss her. However Harvey also says to her, â€Å"I’ve stopped kissing women; it’s dangerous. This shows that even though Nathalie thought she got exactly what she wanted, both men and the love and money, she in fact did not. Another story by Kate Chopin is The Story of an Hour which shows a woman named Louise finding out about the death of her husband and then sitting in her room acknowledging it. She knows that she will mourn her husband’s death of course, but she also sees h is death as a good thing. She loved her husband but she also welcomes her new independence and so when she is alone in her room she thinks to herself about what the future will hold with her freedom and she says, â€Å"Free! Body and soul free! † When she finally leaves her room she starts to head down the stairs and she sees who else but her dead husband! By the time the doctors arrive, Louise has died from â€Å"heart disease,† purportedly from â€Å"the joy that kills. † She was so close to being free and then she dies. In the story A Pair of Silk Stockings, it shows how women were supposed to be exceptional mothers and be happing being so. However when the woman of the story, Mrs. Sommers comes across fifteen dollars, and even though she planned on using it towards her children, she ends up spending the money on herself. It says â€Å"she seemed to see her way cleary toward a proper and judicious use of the money† that she had found which she was about to spend on her kids but while she was out shopping she let â€Å"her hand lay upon a pile of silk stockings†, and after this she decided that the money would be spent on herself. This story shows her putting herself before her children and family for the day which to the society was not something that happened or should happen very often. The stories show the woman and how they went against society and the men in their lives. Nathalie went against society because she used her knowledge to get what she wanted, which was the money and even though she also wanted love, money was her main desire. Louise went against society when she declared independence for herself after the death for her husband. Mrs. Sommers went against society by using the money to treat herself and not put the needs of her children before hers. All these women in Kate Chopin’s storied defied the views of society and the men in their lives. Kate Chopin herself even defied the views of society by writing these stoies. How to cite Kate Chopin Essay, Essay examples

Retail Store Segmentation for Target Market - MyAssignmenthelp.com

Question: Discuss about the Retail Store Segmentation for Target Market. Answer: Introduction When an organization introduces its products and services in the market, it needs to choose the appropriate target audiences. For this, it uses different approaches of market segmentation and creates a set of customers with similar characteristics and behaviors. This report includes different ways, which can be implemented by an organization to segment its customers. There is discussion about some approaches of market segmentation along with their advantages and disadvantages. Furthermore, part B of the report includes the primary and secondary target market for the chosen organization, i.e. Starbucks. At the end, last section defines the positioning in general and then positioning process and statement of Starbucks. The report analyzes how an organization can target its customers and audiences for new products and services. Segmentation Approaches Segmenting the audiences is an important and common strategy that is used in marketing process to break down a larger market into small and identical groups of consumers. It is the first step in the target marketing process and aims on recognizing the groups of buyers, who have similar needs and wants. Under this process, the company chooses different segmentation variables, which are readily available and very easy to measure (Elliott, Rundle-Thiele Waller, 2014). Market research has an important role in understanding the connection between segmentation variables and buying behavior of customers. To become effective in todays competitive business environment, market segmentation should be done on the basis of up-to-date and accurate understanding of the purchasing behaviors and needs of customers and how these demands are changing. An organization can segment the audiences by considering their different characteristics, i.e. psychographic, behavioral, geographic, demographic charac teristics (Cross, Belich Rudelius, 2015). Before targeting the markets, it evaluates the potential segments by analyzing some factors, like; market potential, cost structure and competitive situation. The organization needs to consider the costs, which are included in communicating the products to satisfy the needs of potential segment. Moreover, it can estimate the sales potential by assessing thee competitive situation of organization in the market. With this analysis, it can make the decisions for, which the market segments it will aim and which it will not consider. It will ensure that companys products and services will meet the needs and demands of each segment (Weinstein Cahill, 2014). There are four segmentation approaches, which can be used by a company, are stated below; Demographic Approach Demographic Approach is one of the major approaches of market segmentation, under which an organization segments the market on the basis of demographic characteristics. These demographic characteristics are related to the measureable social characteristics of people. These are the mostly used variables for segmenting the market. Under this approach, the segmentation is done on the basis of different variables, like; gender, age, family size, occupation, income, race, nationality and religion of population (Wedel, Kamakura, 2012). Advantages There are some advantages of demographic segmentation, like; it is very simple to implement and use, because the quantifiable and statistical data is readily available in most of the markets. The required information and data can be acquired cheaply and very quickly. If the company segments the market on the basis of demographic variables, it is very easy to understand for its all people, like; management, sales and customer service staff. The market may have strong competition and this segmentation makes it very easy to identify what products to target to who and what kind of promotional techniques to utilize (Andaleeb, 2016). Disadvantages The major disadvantage of demographic segmentation is that this approach is done on the basis of assumption that people in same demographic group will have identical requirements. For example, not all 25 year old people have similar needs. Thus, the major limitation with this approach is that it provides little understanding about the customers. This segmentation may direct to the proliferation of goods. If the organization markets the products narrowly, it can decrease the development of extensive brand equity (Winston, Cahill, 2013). Geographic Approach Geographic segmentation is done on the basis of some geographic variables, like; region, climate, local population etc. These variables are the consistent predictors of needs and buying behaviors of customers for variety of products. Advantages and disadvantages of this approach are given below; Advantages This is very valuable approach for large corporations, which runs operations in many nations. It allows them to look at the cultural differences. It tends to work effectively in the countries and areas, where there are major differences in socio-economic situations in different areas. Disadvantages This approach of market segmentation is limited because it assumes that all of the customers in an area have similar requirements and demands (Hollensen, 2015). This approach needs to be used in combination with other approach. By using two approaches, a company can target the people. Psychographic Approach Like geographic and demographic variables, psychographic variables are considered on the basis of characteristics of customers. There may be differences in lifestyles, psychological traits, interests, hobbies, social status etc. This approach assists in understanding the customers by recognizing their mindsets and how they are articulated in their life styles. Advantages This approach provides a better insight in the consumer as a person that more likely direct to the recognition of underlying requirements and objectives. It can deliver a better understanding of the people that in turn can create more responsive and valid segments and marketing plans. By implementing this approach, marketers can understand the interests, expectations, hobbies and needs of customers effectively (Brown, Suter Churchill, 2017). Disadvantages The major challenge under this approach is that it needs that company has detailed information about customers. Thus, it is only suitable for the large companies, not for smaller companies. It can be very expensive because it requires extensive research, i.e. both qualitative and quantitative. Behavioral Approach Like all above characteristics, behavioral segmentation is not done on the basis of customer characteristics and on the basis of actual purchasing behavior towards products and services of company. Behavioral variables are such as; brand loyalty, expectations regarding benefits, usage, decision making pattern and behavior (Armstrong, Kotler, Harker, Brennan,2015). Advantages This approach of segmentation is utilized in the matured markets, where the companies are seeking to understand how to encourage non-users and transform the medium users to the heavy users. This approach is more suitable for the competitive industries and there is better consideration of factors, like; consumption rates and loyalty. Disadvantages This approach does not seek that why the people buy the products and services, their lifestyles and requirements. Thus, the market understanding level is not very high. It is dependent on the market intelligence and needs experimentation and market testing. Thus, an organization can implement these approaches of market segmentation, which are both advantageous and disadvantageous for the company. These assist the company in understanding the needs and demands of customers and segmenting the market. The marketers can implement the above approaches according to the nature of company and its products and services. Target Market for the Organization Starbucks Corporation is a popular coffee house chain and coffee company in United States of America. It is a successful retailer and promoter of fame coffee all over the world. Company is having good position in the coffee and beverages industry (Starbucks, 2017). As of 2016, it owns 23,768 stores across the world. Its stores serve both cold and hot drinks, whole-bean coffee, instant coffee, like; caffe latte, espresso, fresh juices etc. In addition to this, it offers snacks also, like; crackers and chips. Currently, it holds approximate 33 percent of market shares in US coffee market. The target market for the products and services of this company is vast. When the company introduces its new products in the market, it targets a specific market on the basis of market segmentation (Schultz, 2012). Using above approaches of market segmentation, Starbucks has to decide that how many and which areas to approach. This process is known as targeting. The target market profile of Starbucks is divided in two segments, like; primary target market and secondary target market. The target market for Starbucks is stated below; Primary Market Primary target customers are founded by analyzing the data or information from emphasizing on those, who drink prepackaged coffee at their home. The organization is targeting the market on the basis of demographic and psychographic characteristics. Under demographic segmentation, the primary target market of this company includes both male and female from the age group of 24 to 40 years old. It is targeting the people of higher income level and graduates. Moreover, it is targeting the people of different social classes, like; upper middle, lower middle and middle class. These are the customers, who account for half of its business revenues. Primary Target market of Starbucks increases at a rate of 3 percent every year (Bilgic, Kantardzic, Cakir 2015). Secondary Market Secondary market of the company is the second most significant customer segment, which the marketers wish to target. It may have fewer needs and demands for the companys products. Under this market, Starbucks is targeting both male and female from the age group of 18 to 23 years old. Furthermore, it is considering the students and under-graduates people as the prices of products are high and they cannot be afforded by them. In this market, the needs and demands of Starbucks coffee and drinks are lower than primary target market. Starbucks is using effective decision criteria by understanding that Starbucks is not just brand of coffee, but it is like an experience, which a customer is valuing in the morning in coffee time. It is making the decision by believing that products and services of the company are costly, but trending, so it is targeting the above audiences (Armstrong, et al, 2015). It has decided by considering different consumer segments in the coffee market, i.e. In-home vs. Out of house and Ground coffee vs. instant coffee. This part shows that Starbucks has used demographic and socio-economic approaches to target the market. Making this decision is beneficial for the sales and profits of the company in todays competitive business environment. Positioning Positioning is an overall strategy of a company, which targets to make a brand approach a unique position, comparative to competitors in the mind of customers (Tu, Wang Chang,2012). It refers to the place, which a company sets in the customers mind and how it is differentiated from the goods and services of competitors. It describes how the targeted customers perceive the offers of company relative to the offers of competitors. Positioning is totally based on the customer perceptions that may or may not resemble with the objective features of products. Positioning of Starbucks Utilizing Effective positioning enables an organization to provide the value requirements as per its target markets. After making decisions on target markets, companies decide that what position it desires to occupy in target market. So, it makes major focus on some significant attributes, like; quality, price, product, competitor etc. Starbucks places itself as a high priced coffee brand that wishes to sell products with high quality to the young generations with the average income or who have the potential to earn the money (Dudoyskiv, 2017). This organization wants to become a high quality coffee brand in the perception of its potential customers. The major competitors of Starbucks are Costa and Dunkin Donuts, which have placed themselves same as Starbucks. In addition to this, Starbucks is also using adaptive positioning, under which it has developed low calories coffee beverages, i.e. Chai Tea Latte and Caffe Misto as the health consciousness is increasing among customers (Gallaugher, Ransbotham, 2010). Furthermore, it positions itself under standby positioning, where some beverages of Starbucks like; Frappuchino has to wait for the changes in market for a specific period to search its needs and demand. This organization has understood the opinions of public, however it takes long time to produce, but after energizing, it can assist pulling the organization into the competitive market (Tu, et al., 2012). Thus, Starbucks is using effective strategies for choosing its primary and secondary target markets and positioning itself among these targeted audiences efficiently. It is very important to use effective positioning to attract a large base of customers towards new products and services of the company. Each and every company should use an appropriate segmentation approach to select target audiences and place the products in market by using effective positioning. References Andaleeb, S. S. (2016). Market Segmentation, Targeting, and Positioning. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries(pp. 179-207). Emerald Group Publishing Limited. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Bilgic, E., Kantardzic, M., Cakir, O. (2015). Retail Store Segmentation for Target Marketing. InIndustrial Conference on Data Mining(pp. 32-44). Springer, Cham. Brown, T. J., Suter, T. A., Churchill, G. A. (2017).Basic marketing research: Customer insights and managerial action. Nelson Education. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dudoyskiv, J. (2017). Starbucks Segmentation, Targeting and Positioning Targeting Premium Customers with Quality Products and Service. Retrieved from https://research-methodology.net/starbucks-segmentation-targeting-and-positioning-targeting-premium-customers-with-quality-products-and-service/. Elliott, G., Rundle-Thiele, S., Waller, D. (2014). Marketing. John Wiley Sons Australia Ltd. Milton, Queensland. Gallaugher, J., Ransbotham, S. (2010). Social media and customer dialog management at Starbucks.MIS Quarterly Executive,9(4). Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Schultz, H. (2012).Pour your heart into it: How Starbucks built a company one cup at a time. Hachette UK. Starbucks, (2017). Starbucks- The Best Coffee and Espresso Drinks. Retrieved from https://www.starbucks.com/. Tu, Y. T., Wang, C. M., Chang, H. C. (2012). Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan.Journal of Social and Development Sciences,3(1), 24-32. Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Weinstein, A., Cahill, D. J. (2014).Lifestyle market segmentation. Routledge. Winston, W., Cahill, D. J. (2013).How consumers pick a hotel: strategic segmentation and target marketing. Routledge.